From companies to local businesses I hear so many owners and marketing managers talking about wanting to have a higher page ranking for their websites for the relative search terms customers are using online to find them. However, they still want to have content on their web pages that are not great for SEO. The simple fact of the matter is that Search Engine Optimization is when you take the time to optimize the words on your website so that the search engines can more properly index your site. If you can’t do it yourself, then New York SEO is an example of a company that can help you with it.
It really comes down to understanding that what you think might be great prose for explaining your products and services may not be great SEO. There is this thing called latent semantic. Scratching your head yet? Don’t worry; it is just a fancy term to explain a simple subject. Let’s say your business is building websites. Maybe you got started by building restaurant websites. Well, the wording on your site needs to let the search engines fully understand that you are a web building business and not a restaurant. If you have a lot of text telling details about the restaurant websites you made, then that could confuse the search engine. The latent semantic is the words around your keywords that clearly define what your business is.
For example, if you build custom cars you want the search engine to know what kind. You are probably thinking about regular automobiles, but what if the custom cars were actually refrigerated rail cars. It would be the last two words before the word “cars” in my last sentence that would be the latent semantic explanation for the search engines. This is just one example of why a place like New York SEO can help your redo your web domain to make it easier for your customers to find you.