Century Interactive performed a study on over 300 automotive dealers around the country, and found some huge opportunities for improvement in dealers phone handling.
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Dallas, TX (PRWEB) April 13, 2014
Century Interactive released a study today after listening to over eight million phone calls coming in and out of over 300 automotive dealerships. Though these dealerships were of various size, location, and manufacturer, they all had something in common: they were leaking profit through the phone, sometimes to the effect of $ 400K in profit.
One of the biggest culprits was in asking for the appointment. Though most dealerships stress the importance of asking for the appointment on every sales call, the average dealership is only inviting four out of five legitimate prospects into the store!
The study uncovered many other shocking statistics as well. The good news? There is a ton of room for improvement and many dealers have discovered how to improve phone handling skills and save missed opportunities.
Download the entire case study here.